Home Music Exclusive: Bob Dylan Got $5 Million for that Chrysler Commercial

Stand back, kids. Bob Dylan, I am told, got in the neighborhood for that Chrysler commercial that ran during the Super Bowl. That’s separate for the money that was charged to Chobani yogurt for use of his classic song “I Want You” in another commercial that aired earlier during the game.

Dylan’s pay day on Sunday was pretty good, no matter how you slice it.

That $5 million was split by him and his music publisher. I’m told it was put together by Sony/ATV Music’s Marty Bandier. But the tight lipped CEO of the company co-owned by Sony and Michael Jackson’s estate, refused to comment when I asked him about it.

Bandier is having a banner week. The money coming in from The Beatles this week should be impressive as well. CBS has their Sunday night special. Radio stations are playing the Beatles catalog. David Letterman is having a Beatles week. And that box set of US releases in selling very well.

Plus, he’s got Carole King’s “Beautiful” musical on Broadway.

But the Dylan commercials shocked everyone on Sunday. Dylan’s music has been in Super Bowl commercials before. But this business of appearing in one, and hosting it, was something new. He narrated and acted in the Chrysler commercial, and they used his song “Things Have Changed.”

They sure have. Now I guess you could say he’s Tangled Up in Dough.

PS The Chobani commercial was narrated by none other than Mandy Patinkin. It may the most expensive Yogurt commercial ever!


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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
3 replies to this post
  1. Lyrics from a song Mr. Dylan wrote & sang on his album ‘Infidels’ – “Well, my shoes, they come from Singapore/My flashlights from Taiwan/My tablecloths from Malaysia/My belt buckles from the Amazon/You know, this shirt I wear comes from the Philippines/And the car I drive is a Chevrolet/It was put together down in Argentina/By a guy makin’ thirty cents a day ….. well I guess for $5 million dollars I would gladly advertise an Italian owned American car factory ………

  2. It’s a beautiful (and patriotic!) ad and Dylan, just like everyone else, has every right to earn as much money as anyone is willing to pay him.

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