Saturday, May 23, 2026

People’s Choice Awards: America’s Dirty Little Secret

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The People’s Choice Awards: they are America’s dirty little secret. Are they real? Does someone actually vote for them? Does it matter? Who are these people?

Really: you know the whole thing is a set up between publicists and studios. This is a world in which “Grown Ups” wins Best Comedy. “Twilight: Eclipse” is Best Drama. The horrific Kardashians are not only fawned over in the audience but then win some award. It’s cynicism on overload. These are the dregs of the dregs.

Why yes, Jennifer Aniston, Johnny Depp, and Adam Sandler all show up.  They have movies to plug.  What a shock! The three stars of “Twilight” are all sitting together in the front row ready to accept their award. Robert Pattinson also showed off the free phone he got in his gift bag. Well, there has to be some incentive to whore oneself out at this thing. The gift suites must have been amazing!

Queen Latifah looked nice, and I’m sure she gets a nice piece of change for the annual work. “People’s Choice” is produced by Mark Burnett, who gives us “Survivor.” The shows have a lot in common. Where is the award for Best Fast Food? Favorite mall?

I did feel bad that Warner Bros. allowed “Inception” into the mix with those other godawful movies like “Iron Man 2” and “Twilight.”  But what can you do? Anyway, it’s cold out, the garbage is piled high on the sidewalk, and five days after New Years Hollywood reminds us what it’s really all about.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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