The Jonas Brothers had a big moment in 2019 with their song, “Sucker,” and their album, :Happiness Begins.” They were on top of the world again after Nick had had solo success and Joe scored with “Cake by the Ocean.” The Jonas Brothers were hot on radio and the charts.
But time marches on and waits for no one. What happened next was Nick released a new solo album called “Spaceman” in 2021. It didn’t sell, even with a launch on “Saturday Night Live.” It just went cold overnight. “Spaceman” moved around 185K units according to Luminate.
Joe Jonas, eminently likeable, never capitalized on “Cake.” That single was one of those rare one-off monster hits you always have had in your head. It was exuberant. But Joe and his group, DNCE, were not meant to last.
So now what? The Jonas Brothers have a new album coming in May called “The Album.” They launched it on February 24th with a new single called “Wings.” Well, those have been clipped. “Wings” sold 82 copies according to Luminate — even though it took 10 people to write it– yes, ten including the three J Bros. And this is despite “White Lotus” star Haley Lu Richardson (Portia) starring in the video that got 3.4 mil views. “Wings” is already gone from the iTunes top 100.
This is a bad omen for “The Album.” There had better be careful marketing or trouble will be right at the door. The Jonas Brothers are so appealing, and welcome everywhere in the pop world. What’s gone wrong? I don’t know.
