Here’s a blue Valentine for James Cameron’s “Avatar 2”:
Friday night looks like it produced $36 million in ticket sales. Adding the $17 million previews, the opening night total would be about $53 million.
That’s the 67th best opening night in box office history.
It’s not a gigantic start. It’s a really good one, but not a great one.
What’s going on? Weather certainly is playing a part. The last couple of days have been treacherous through much of the country. Not even Pandora can make people get in their cars to brave the elements.
But there also may be a sense of “we’ve seen it before.” “Avatar: The Way of the Water” is an animated movie for adults. The messaging is that it’s visually stunning but not dramatically urgent. So it may take a little bit before the box office lights up.
Stay tuned…
