Tuesday, June 30, 2026

Apple Paid a Record $15 Mil for “Cha Cha Real Smooth” Last January — And then It Disappeared

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Today the Golden Globe nominations were announced. Last week the National Bored of Review put out their list, so did the American Film Institute. Many critics groups around the country have published their lists.

None of these lists included Cooper Raiff’s charming, smart comedy “Cha Cha Real Smooth.”

Last January, at the Sundance Film Festival, Apple paid a record $15 for “Cha Cha,” which starred the filmmaker, Dakota Johnson and Leslie Mann. At some point last spring, “Cha Cha” — which has a robust 86% on Rotten Tomatoes — appeared on the platform with little fanfare. And then it faded away.

Now we’re in awards season, and “Cha Cha” has been ignored even by the Gotham Awards and the Spirit Awards. The critics have just not thought about it. And today I received an email from GoldDerby promoting three Apple films. None was them was “Cha Cha.”

What a shame. This was truly a missed opportunity. Raiff must be disappointed — and surprised, since so much money was involved. This should also teach festival watchers a thing or two. Over spending at Sundance is no guarantee of anything.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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