Tuesday, June 23, 2026

Taylor Swift Sets Spotify Record for Most Streamed Album in 1 Day, Headed to 1 Million Sales Week

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Taylor Swift’s “Midnights” is a hit, to say the least.

The album itself, plus seven more tracks only available on streaming, set records on Friday. It’s Spotify’s most-streamed album in one day.

Indeed, “Midnights” is currently holding down most of the top 20 on Spotify’s daily singles chart. It’s also got most of the spots on iTunes’ top 20.

Is it any good? Most reviews are mixed. But “Midnights” arrived at a moment when there hadn’t been much in the way of big releases. Also, the album is marketed within an inch of its life. No stone has gone unturned. Swift and her team are superstars in this realm.

Hitsdailydouble.com is predicted first week sales of 1 million copies including streaming, CDs, vinyl, and downloads.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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