Sunday, June 28, 2026

NBC Loses About 750,000 Viewers Replacing “Days of our Lives” with New, Bland News Hour

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NBC thought they were very clever knocking “Days of our Lives” to Peacock and off the network after 57 years.

Well, they weren’t. When it left the air, “Days” was averaging around 1.6 million a day just on the linear network. That didn’t count Peacock or YouTube.

Now, the numbers are out for the new bland news hour they replaced “Days” with and they aren’t good. Around 935,000 people watched “NBC News Daily” at noon across the network last week. This means, NBC lost around 750,000 viewers.

“Days” fans are properly angry with NBC for the demotion to Peacock because it is just that, a demotion. If the network is using this Peacock move to end the soap opera next year, they should just say so. This certainly seems to be their attitude. But it’s a mistake. “Days” is already done on the cheap, and news sources are plentiful at all hours.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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