Sunday, July 5, 2026

Taylor Swift Marketing Machine Already Selling Limited Edition CDs and LPs for “Midnights”

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Wasn’t it just four days ago that Taylor Swift announced her new album, “Midnights,” for release October 21st?

Her marketing machine is already in high gear. Swift’s website is already offering limited edition CDs and LPs of various colors, on sale through next week only.

The good news is the CDs are just $12.99. The vinyl is $29.99. There are three or four versions of each, not to mention a cassette. (A cassette? Why not a cylinder for 78s?)

The object is to collect all of them, so that one buyer represents seven or eight. Watch the sales soar when they’re counted on October 28th!

What’s next? Jewelry? Clothes? Undoubtedly. The machine is on!

PS Where are the CATS mugs?

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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