WalMart Discovers 60s Soul First With Aretha Franklin, Now with Wilson Pickett Song in Commercial

March 21, 2021 9:04 pm

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WalMart really wants Black customers.

Over Christmas, they used Aretha Franklin singing “You’re All I Need to Get By” for their commercials. And the really used it. The Ashford & Simpson song really shined for weeks. You could listen to it over and over.

Now WalMart has moved to its next bit of 60s soul R&B: Wicked Wilson Pickett singing “Hello Sunshine.” Pickett wrote the song, I hope his heirs are getting some nice change for it. They deserve it. Wilson was a great songwriter: “In the Midnight Hour,” “634-5789,” “Land of 1000 Dances.” All credit to him.

Pickett and Franklin came from the Ahmet Eregun run Atlantic Records produced by Jerry Wexler, Tom Dowd, and Arif Mardin. WalMart should keep going with Sam & Dave, Rufus & Carla Thomas, William Bell, and so on. (Actually they did use Sam & Dave’s “Hold On I’m Coming in a great commercial.)

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Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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WalMart Discovers 60s Soul First With Aretha Franklin, Now with Wilson Pickett Song in Commercial

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