Sunday, July 12, 2026

TV: “This is Us,” A Ratings Hype Machine for Five Seasons, Suffers Lowest Ratings Ever, Falls Under 5 Million

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Looks like fans may be tired of crying for the Pearsons.

This fifth season of “This is Us,” a five hanky weeper of a soap opera, is in a spiral down in the ratings this season.

Last night the drama hit 4.8 million, down from the season start last fall of 7.3 million. Each week this season has shown a deterioration as all the big “surprises” and reveals from the past and future have been used up. Jack is still dead, just like Generalissimo Franco (that’s an old SNL joke).

In its early days, “This is Us” was scoring 10 or 12 million viewers a night. After the Super Bowl a couple of years ago, it drew a staggering 26 million.

Little by little, the “This is Us” audience is moving on and moving away. Delayed viewing might help but the trend is there. And they still have to make it to the middle of May with eight more episodes. They may want consider wrapping it up now rather than go for a sixth even shortened season.

Now is the time for Sterling K. Brown to make his move into film. He should really be able to go along the trail blazed by Viola Davis. Fingers crossed.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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