Wednesday, June 24, 2026

First Borat “Victim” Alan Smith, UPS Store Owner in Suburban Atlanta, Thought He Was Part of Training Film for Russians

Share

★ Make Showbiz411 your Preferred Source on Google

Exclusive: Alan Smith is the nicest and most congenial owner of a UPS store in suburban Atlanta. His place is called the PMS Center (the funny part of the name is real and unintentional). A couple of weeks ago a friend called and him said he saw the store in the trailer for the new “Borat” movie. Immediately, Alan knew what he must be talking about.

“I did not know who they were when they were here,” Alan told me today. He meant Sacha Baron Cohen, dressed as Borat. In the film, which debuts on Amazon Prime this Friday, Borat sends faxes back and forth to the president of Kazakhstan. The faxes that come back have a Russian looking masthead. Alan told me he really sent faxes to a Russian number. “Borat” paid him for everything.

“They were here from 8am to 2pm, all day,” Alan said. “They told me it was a training video for Russians, and that it would be shown on Public Television in either Georgia or Florida.” Alan has learned the hard way, like so many of Sacha Baron Cohen’s “victims” over the years, this wasn’t true.

He was relieved to hear that he comes across very nicely on screen, very patient and friendly. That might not be true of all the real people in “Borat Subsequent Movie Film.” (He was interested in seeing clips, which I could not help him with. I guess he’ll have to wait til Friday.) By the weekend, PMS UPS in Coweta County is going to become a landmark, I’m afraid, and Alan a movie star. I hope he’s ready.

“You’re my first call,” he said. “I guess there will be more.” There will be, Alan. There will.

PS He’s voting for Trump. I liked him anyway. I asked him to reconsider and he said he would, but I think he was just being nice.

Donate to Showbiz411.com

Showbiz411 is now in its 13th year of providing breaking and exclusive entertainment news. This is an independent site, unlike the many Hollywood trades that are owned by one company. To continue providing news that takes a fresh look at what's going on in movies, music, theater, etc, advertising is our basis. Reader donations would be greatly appreciated, too. They are just another facet of keeping fact based journalism alive.
Thank you


Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

Read more

In Other News