Saturday, June 27, 2026

Real Creator of “Rocky and Bullwinkle” Dies At Age 90

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The real creator of the mouse and squirrel characters–Rocky and Bullwinkle--has died at age 90.

All this time I thought Jay Ward created the characters, but it was his original partner, Alex Anderson, who came up with the gang including Boris and Natasha. Ross sued the Ward estate and won in 1996. He is now officially known as the characters’ creators.

Ward also had a similar problem with his characters Sherman and Mr. Peabody. They had the “Waaaaay Back Machine,” remember?

http://www.youtube.com/watch?v=65t-OzhlmvE

For 35 years the Wards ran a popular store on Sunset Boulevard across from the Chateau Marmont that sold all kinds of merchandise from their animated characters like Rocky, Bullwinkle, and even Curious George and Crusader Rabbit. I still have Sherman and Mr. Peabody bobblehead dolls left over from that era.

From the various stories on the web it seems that Anderson and Ward started out in San Francisco. But when the cartoon hit big, Anderson didn’t want to move to Hollywood. Ward left him behind, and eventually his name faded from the credits. Ward died in 1989. The store closed in 2004. There’s still a giant Bullwinkle statue on the site, staring into Lindsay Lohan‘s old Chateau room.

Well, god bless Anderson and Ward. “Rocky and Bullwinkle” was the kind of subversive comedy that’s not made much anymore. I guess you could say “The Simpsons” and “Family Guy” are influenced by it, but those early guys really took chances.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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