Sunday, July 5, 2026

Taylor Swift’s New “Folklore” Album Sells a Startling Number of Copies on Its First Day, All Digital, No CDs

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Taylor Swift really won the day on Friday.

Her surprise album, “Folklore,” had a whopping opening day in sales. The number was 107,000. And it was all digital.

“Folklore” has no general CDs on sale. The only way to get disc right now is through Swift’s website on her merch page. This is very, very unusual. In the past, her sales have tilted more to toward physical sales.

But “Folklore” is only available as a download or via streaming services. And when you add it all up, Friday was huge.

Would it have been more with CDs? Probably. But there’s no explanation so far for not having CDs ready on amazon, Target, Walmart, and all the usual places.

Taylor’s previous first week sales for her album, “Lover,” were 866,800. Can she top it? We’ll see how this develops.

 

 

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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