Sunday, July 5, 2026

“30 Rock” Upfront Special, Blocked by 60% of NBC Affiliates, Scores Just 2.5 Mil Viewers

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Liz Lemon didn’t make her name into lemonade last night.

NBC’s effort to do an upfront promo of new shows based around a “30 Rock” reunion fizzled terribly. Around 60% of NBC affiliates objected and didn’t show the episode. The result was a mere 2.5 million viewers.

A “Young Sheldon” rerun on CBS did around 4 million or more, easily trouncing it.

Who knows what induced Tina Fey and co to go along with this idea? It wasn’t a good one. Money? Aren’t they all rich rich rich at this point? Lorne Michaels? He can say no.

Anyway, it didn’t work out. It was the 8th highest rated show of the night.

Even worse it killed the already suffering “Superstore” and  “Brooklyn 99” which followed in reruns. They may have had their lowest ratings ever. “Brooklyn 99” didn’t even make 1 million viewers, coming in at 883,000.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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