Saturday, July 25, 2026

“Jojo Rabbit” Box Office Struggling as Word of Mouth Spreads, New Yorker Calls it “The world’s unfunniest comedy made in pursuit of success”

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“Jojo Rabbit” is headed for the dust bin of movie history if early box office numbers are any indication.

Over the last four days, the extremely wrong “satire about the Nazis and Hitler” has lost audience in the five theaters that are saddled with it.

On Tuesday (yesterday) “Jojo Rabbit” was the only new movie to lose audience from the previous day. Monday and Tuesday, especially, are big movie nights for adults. On Tuesday, when everything else was up with big numbers (Joker up 39%, even Gemini Man was up 62%) “Jojo” was down by 1%. By contrast, “The Lighthouse,” with Willem Dafoe and Robert Pattinson– in black and white, grim, art house, in three more theaters–was up by 13%.

That no one who sees “Jojo Rabbit” would recommend it is not a surprise. But my guess is those who do see it tell their friends to forget it. Whatever director Taika Waititi had in mind went very wrong. To any Jewish audience, this movie is anti-Semitic. I said that at the Toronto Film Festival, and I’ll stick with it. No one wants to sit through an hour or more of “Jews are bad” (and I’m putting this mildly) and then get the Anne Frank story.

On top of that, sensible, serious reviewers are weighing in. Richard Brody says in The New Yorker that “Jojo Rabbit” is “the world’s unfunniest comedy made in pursuit of success.”

It’s not just Waititi misses the mark on satire, or completely misunderstood “The Producers.” At a time when hate crimes are up, anti-Semitic attacks have increased, and there is no guidance from our leaders– particularly Donald Trump — in denouncing these attacks, “Jojo Rabbit” is a recipe for trouble. I can’t imagine audiences enjoying its message. As it is, there were walkouts at the Hamptons Film Festival. And, now from the look of things, there won’t be walk-ins.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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