Thursday, June 25, 2026

“Mary Poppins Returns” is Disney’s Third Big Live Action Disaster for 2018, With Just $31 Mil Opening Weekend

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It’s a good thing Disney bought all those other companies like LucasFilm, Marvel,  and Pixar.

Back in the actual Mouse House, it hasn’t been such a happy year for the studio’s live action films.

“Mary Poppins Returns” made just $31 million this weekend in its opening. What happened? I — and a lot of other people– thought this Rob Marshall reboot would be a smash. Marshall made a terrific film, too. But audiences have not clamored to see it. Emily Blunt and co. are wonderful. Maybe once the Christmas holiday sets in…

Disney has already had a bad time marketing these live action films. That’s not good news considering the next ones are “Aladdin” (which looks dreadful) and “The Lion King.”

This year the studio struck out with “The Nutcracker and the Four Realms” and “A Wrinkle in Time.” The movies went awry in a big way during production, and the arrived to jeers.

You could almost put “Solo: A Star Wars Story” in the same category. It was from LucasFilm, but it was also an original drama with actual actors, not animated ones. Disney could not put it over, or overcome advance bad buzz that was unwarranted. It’s very similar to the “Mary Poppins” situation.

Emily Blunt has a lot of awards interest coming up– maybe that will help, too. She is delightful as Mary. Don’t miss her!

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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