Wednesday, May 20, 2026

Cher is Not in Her New Music Video for ABBA’s “SOS”– She Shot Material But Chose to Make it a Message

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Cher’s new video for her ABBA cover of “SOS” is out. It’s pretty nice, and a social message about suicide prevention and support among women directed by Jake Wilson. But she’s not in it.

I’m told once the video was finished, Warner Music asked to have Cher included and they shot some footage to try and include her. Somewhere out there a version like this exists. But Cher really didn’t want to appear in it, to leave the video’s message pure and not involve a celebrity.

Still, there is one celebrity in “SOS.” That’s actress and singer Rumer Willis, in blonde curls, as part of the ensemble. Rumer has a great voice, but this time she left the singing to Cher.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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