Thursday, May 21, 2026

Sacha Baron Cohen’s New Show Starts Tonight, It’s Not Even Featured on Showtime’s Website

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Showtime is in a lot of trouble.

They got 21 Emmy nominations this week, as opposed to HBO’s 108. None of the Showtime nominations were for Best Drama, Comedy or Limited Series. There are a few actors, and mostly technical awards. The entire “Billions” series was ignored. Claire Danes and Liev Schreiber, two of their best actors, were omitted. It’s a mess. They couldn’t even get attention for “I’m Dying Up Here”– a really great series– starring Oscar winner Melissa Leo.

Tonight they debut a very funny series from Sacha Baron Cohen called  “Who is America?” Cable ratings take a day to process, so we won’t know how this series did until Tuesday. I won’t be surprised if the ratings aren’t great. Showtime isn’t even featuring “Who is America?” on the home page of their website. Indeed, go to www.showtime.com– you can’t click on anything to find info about their shows, when they’re on, what’s on tonight, nothing.

Then go to www.hbo.com. You will learn that Amy Adam’s acclaimed series, “Sharper Objects,” is on tonight at 9pm. Click on the photo and it takes you to the show’s website. That is HBO. It’s all clean and efficient, run sensibly and like a machine. Showtime is a mystery.

I don’t know what the problem is, but maybe they should try and fix it.

As for Sacha’s series, the first episode is hilarious. I hope people see it. Maybe the “Billions” audience will pick it up. Poor “Billions.” Such a great show.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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