Friday, May 22, 2026

Paul McCartney May or May Not Be Releasing New Music Tonight Without a Marketing Plan

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Is this the art work for a Paul McCartney album or single? Hell if I know. Maybe. I guess we’ll see if that whole build up on Instagram and with James Corden means anything or not.

This photo is the latest to appear on McCartney’s Instagram. I hope he’s not just dumping a surprise album tonight. Five years ago, his last album, called “New,” sold around 250,000 copies. McCartney may not be aware that a) albums don’t sell b) albums by old rock stars don’t sell and c) if you want them to sell, a marketing campaign helps.

But maybe he does know this and doesn’t care. McCartney’s tours are the money makers, and they are sensational. So maybe, given that, he doesn’t need a marketing campaign.

We did hear this song via McCartney’s Liverpool stop this week. It sounds good. Maybe it’s the single. I’ll be at the “Gotti” premiere, so we’ll have to wait and see.

 

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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