Friday, July 17, 2026

Fox News Admitting They’re No Longer “Fair and Balanced,” Giving Up 20 Year Old Slogan They Used to Define Them

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Fox News was never, ever “fair and balanced.” Not for a minute. But that was Roger Ailes’s slogan for the network he created, and he used it define them for two decades.

But Ailes is dead and disgraced. Fox is struggling. And now New York Magazine is reporting that they are abandoning the slogan. They say they haven’t used it since last August, but it’s completely gone. “Fair and Balanced” is a thing of the past.

Alas, Fox News was rarely fair and never balanced. It is and always has been slanted to the right. It’s the actual Fake News. And they were never fair. They played to fear and bitterness and the gang mentality of piling on whenever something went wrong with someone they didn’t like. They purposely still steer away from anything that doesn’t suit their agenda.

A new slogan will be “Most Watched. Most Trusted.” The first part is already not true, as MSNBC has been beating them in various segments. Most trusted– yes, but by people who who wear tin foil hats.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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