Sunday, July 12, 2026

Pop Sales: Kanye West’s “Life of Pablo” Is Lowest Seller of the Year Thanks to Bad Decisions

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The numbers are out for the first half of 2016 on the pop charts. Drake is the leader so far in sales and sales-plus-streaming according to hitsdailydouble.com.

But the loser by far was Kanye West.  His “Life of Pablo” was so botched by bad decisions and marketing that he sold only 30,000 CDs and physical downloads. Ouch! Adding streaming to his total brought him only to 339,000. “Pablo” is the lowest selling album of the top 25 since January 1st.

Also of note: Prince had almost no streaming thanks to his own decision to pull out of it before his death. Once he died, he sold 1.3 million albums but still had no streaming. I guess since he’s dead and has no children or a wife it doesn’t matter now. But his siblings will no doubt ask the new administrators of his estate to fix that situation pronto.

Adele sold only 1.6 million albums since January 1st. Between mid November and the end of last year– the time from the release of “25”– the frenzy around her moved something upwards of 7 million units. Once things calmed down, the novelty was more subdued. And Adele also had very little streaming since wouldn’t put that album on Spotify and other services.

Taylor Swift also suffered from lack of streaming.

But poor Kanye. “Life of Pablo” was good. But he continues to hang himself from his own petard, as it were. A total mess. No wonder he’s complaining about financial problems. I hope his weird beige clothing is making him some money. 

 

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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