Friday, July 24, 2026

Pop: Zayn Sales Go in One Direction — Down– A Whopping 86% in Second Week

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Zayn, we hardly knew ye.

The former boy bander’s album sales went in One Direction for its second week on the charts– down. “Mind of Mine” dropped 86% in hard sales, from number 1 to number 8 in week 2.

On hitsdailydouble’s Streaming Plus Sales chart, the drop was “only” 72%. Zayn’s hard sales were a mere 16,493. Streaming boosted him to 43,140.

What does it mean? Around 100,000 fans dropped off from week one to week two. Problem is, Zayn — who looks constipated in most of his close-ups– hasn’t produced a hit single to go along with the album. The first single, “PillowTalk,” did so-so. Nothing followed.

What’s happened here should be of interest to the other members of One Direction who were hoping for solo careers.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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