I’m confused. How about you? NBC News veteran Tom Brokaw narrated a commercial tonight on the Olympics. It was for an NBC Universal feature film. It seemed like a feature by Brokaw on Olympian Louie Zamperini. But it carried the NBC Universal logo, not NBC News. And midday through it turned into a commercial for Angelina Jolie’s “Unbroken,” a Universal movie due this year. Maybe Brokaw did commercials on air when he was on the Today show. But narrating a commercial for a movie? Is this what we’re calling ‘native advertising’– when the ads are indiscernible from the editorial? Brokaw never seemed the type. Who paid him? What are we to make of this? That he’s endorsing the movie? (No one’s even seen it.) Very strange stuff here. What next? Brian Williams touting “Despicable Me 3”?
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