Saturday, June 27, 2026

Lady Gaga Has a New Manager, Who Used to Work for Old Manager

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Lady Gaga has a new manager. Bobby Campbell, who used to work for Gaga’s original manager, Troy Carter, is now in charge. I met Campbell, who left Carter on the same day as Gaga, last night at MusiCares before Gaga’s magnificent performance of “You’ve Got a Friend.” He’s relaxed, friendly, and young. The Mother Monster starts a big tour soon. In the fall, Sony will release Tony Bennett’s jazz duets album with Gaga as his partner. There is a lot to come in 2014.

Meanwhile, Troy Carter hasn’t missed a beat since splitting with Gaga. He’s managing both John Mayer and Miguel. The latter also wowed the crowd last night at MusiCares. Miguel may have will.i.iam do something on a new album he’s recording now for release this summer. Carter has big plans for Miguel, who’s already a big deal from his “Adorn” album and single. Carter’s also invested in a bunch of new media projects. He’s rocking post-Gaga!

UPDATE:  A source says: “Bobby was Chief Marketing Officer at Atom Factory since 2010. Before Atom Factory, he worked in product management at Interscope, and have been part of Gaga’s career since January 2008 prior to the release of Just Dance. Gaga asked him to be her manager in late November, after he left Atom Factory to remain working with her.”

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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