“Mad Men” ended last night with music over the closing credits. It was “Porpoise Song” by The Monkees. Never a hit, “Porpoise Song” was obviously placed there on porpoise– or purpose. Also, AMC sent out this weird press release from Sterling Cooper after the show was over last night. First the lyrics:
Songwriters: GOFFIN, GERRY/KING, CAROLE
My, my the clock in the sky is pounding away
There’s so much to say
A face, a voice, an overdub has no choice
And it cannot rejoice
Wanting to be, to hear and to see
Crying to the sky
But the porpoise is laughing good-bye, good-bye
Good-bye, good-bye, good-bye
Clicks, clacks
Riding the backs of giraffes for laughs is alright for a while
The ego sings of castles and kings and things
That go with a life of style
Wanting to feel, to know what is real
Living is a lie
But the porpoise is waiting good-bye, good-bye
Good-bye, good-bye, good-bye
Good-bye, good-bye, good-bye
Good-bye, good-bye, good-bye
Second, the press release:
Peggy Olson
FOR IMMEDIATE RELEASE Chief Copywriter, SC&P (212) KL 5-0112
STERLING COOPER & PARTNERS FORMALIZE MERGER WITH NEW LOGO, AGENCY BRAND
NEW YORK, N. Y. (October 27, 1968) – Sterling Cooper & Partners today formalized the recent merger of Sterling Cooper Draper Pryce and Cutler Gleason Chaough with the release of a new logo and agency brand.
The partners commented:
“We are pleased to join with our new partners and present our new name and logo, which reflect our shared efforts to provide quality service in the marketplace,” said SC&P partner Bert Cooper.
“As far as logos go, this is front page news,” said SC&P partner Roger Sterling. “My publisher loves the name of our new firm, and so do I.”
“A name can mean a new beginning, a chance to see yourself as you would dream to be, and to leave the baggage you have accumulated over the years behind,” said SC&P partner Don Draper. “At least that’s been my observation.”
“The logo for the combined entity is clean, visually-striking, and you have to agree the ampersand is funky,” said SC&P partner Jim Cutler.
“Our new name and brand is something we can all believe in, through the late nights and weekends, a symbol of our commitment to the work,” said SC&P partner Ted Chaough.
About Sterling Cooper & Partners:
Formed by the merger of Sterling Cooper Draper Pryce and Cutler Gleason Chaough, Sterling Cooper & Partners is a full-service advertising agency located in New York, N. Y., working with clients in a variety of industries including automotive, health care, consumer products, food and other packaged goods. The firm does not accept any tobacco-related work.
