Tuesday, June 23, 2026

James Bond “Skyfall”: Adele’s Hit Song Driving Big Numbers to Theaters

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So: “Skyfall” is poised to set some records this weekend. Fandango is reporting that 65% of all ticket sales right now are for the 23rd James Bond film. Only 1% is being attributed to Steven Spielberg’s “Lincoln,” which is opening in limited release. Hopefully Disney will take good care of “Lincoln” and steer it slowly into an Oscar campaign. If you can see it, see it immediately because it’s a terrific film.

“Skyfall” comes to the US with over $300 million in the bank. It has a pretty clear path this weekend and next. There’s nothing else like it, and it’s an event. Plus it has the Adele song. There shouldn’t be too much cross over between “Skyfall” and “Twilight: Breaking Wind,” which opens next week to throngs of eager tweens who want to see the final episode of this insipid amusement.

As for that Adele song, it’s turned out to be the best idea Barbara Broccoli ever had. (I’m glad I broke the stories about it, too.) According to Fandango, “a survey of 1,000 moviegoers on Fandango revealed that 54% of respondents said Adele’s new Skyfall theme song increased their awareness of the movie and 78% said the grittier action sequences in this Bond film increased their interest in seeing the new movie.”

“Skyfall” comes into the Friday box office with $2.2 million from IMAX screenings yesterday at 463 theaters.

 

 

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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