No one is talking about it, but the record business is in trouble.
Hitsdailydouble.com predicts the new number 1 album for this week will sell only 64,000 copies.
That would be “Fresh” by Lil Baby.
The whole top 10 will come in around 400,000 copies sold, and most of that is from streaming.
Things are so bad that Drake’s three albums in the top 20 will sell 1,040 physical copies — meaning downloads. His total sales of those albums will be about 75,000.
You can’t live a Drake lifestyle on those numbers.
The business is a mess. I do think a lot of it has to do with radio not playing more than a narrow selection of artists. Even in a streaming era, radio is an important delivery device, especially to cars. But it’s been abandoned. And Sirius XM and Apple don’t do much to promote new music.
Stay tuned, if you have any device that still does that!
