Well, it’s not like she wasn’t warned.
Miley Cyrus jumped from Columbia Records, where she’d been under the corporate umbrella — RCA records originally — for her whole career.
Thinking the relationship was worn out, Miley made a big deal of going to Atlantic Records — just as Ed Sheeran was leaving after his whole career.
Atlantic was an odd choice. They are not prospering. It wasn’t like she went to Republic or anywhere at Universal Music.
So now we have her “Bass Persuades” album on Atlantic. It’s a dance record, it’s beautifully produced, and there’s no reason why tracks like “Let’s Get Married” or “REDLIGHTS” aren’t hits out of the box. For me to say I’m impressed by the production, you know it’s good.
Alas, the album is a non starter. The bass hasn’t persuaded anyone. Hitsdailydouble.com is now predicting first week sales of 40-45,000 copies. In other words, the album is dead.
This has to be a tremendous disappointment to Miley and her team, who worked hard making this record. But they did nothing to market it. First there was the story I reported that she was set to do the cover of Vanity Fair but backed out at the last minute.
Then, you have the release this week. There’s no sign of her anywhere on TV — no Kimmel or Fallon, no Today or GMA, no CBS Sunday morning. No MTV VMAs this weekend. She’s playing the Hollywood Bowl on October 16th end 18th, which is cool but the album will be long gone by then.
Is it Atlantic’s fault? Or are we seeing a management issue? This is exactly what happened with her last album, on Columbia. She’s the common denominator. But after 20 years in showbiz, and 10 albums, my guess is no one can tell her anything. What a shame. This was a blown opportunity.
