When you book a magazine cover, you’re making a bet on their new project being a hit.
Vanity Fair rolled the dice on Margaret Qualley in a movie called “How to Make a Killing.”
And now the movie is dead.
“Killing” had no Thursday previews. It was rated 56% on Rotten Tomatoes. So we knew what was coming.
Last night, Friday, the A24 flick took in just $1.67 million. With a massive snowstorm looming, the weekend take will be lucky to hit $5 million.
Even if the budget was $40 million — largely because of Powell’s salary — there’s no way “Killing” won’t be a write off. Straight to VOD and airplanes. It actually looks like a plane movie.
None of this is Qualley’s fault. Her cover should have been in conjunction with a hit. But now Vanity Fair is stuck with a cover story attached to a dud movie. Ouch!
They know it, too. The story itself doesn’t appear on landing pages of their website. It’s been buried somewhere in the search engine.
Should be a good topic of conversation at their Oscar party on March 15th.
PS! I missed a good joke. Now A24 is betting on a movie called “Pillion.” So I could have said, “How to Make a Pillion”! Thanks, I’ll be here all weekend!
