Thursday, May 21, 2026

CBS Renews Soap Opera “The Bold and the Beautiful” for Three More Seasons Despite (Or Because of) Strange Stories

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On “The Bold and the Beautiful” recently, a character named Finn recalled suddenly that he’d slept with his adopted aunt when he was a teenager. They have a child together.

That kind of story is very popular on the CBS soap, which the network just renewed for three more seasons. That will take it to its 41st, in 2028.

The half hour soap has so-so ratings but is very popular in places like Italy and other countries. It is also now wedged between number 1 soap, “The Young and the Restless,” and the new up-and-comer “Beyond the Gates.” It’s an easy soap to follow because it tells the same story over and over, on a loop.

A half hour soap already set up and established is easier to produce than a whole new talk show at this point. So, God bless. Meantime, the actors don’t age, which is a miracle in itself after almost four decades.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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