Tuesday, May 19, 2026

Exclusive: Kristen Wiig Targets “SNL” Target Character, Peg, in New Commercials for Chain

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I don’t know why this took so long but…

Sources from the west coast tell me EXCLUSIVELY that the great Kristen Wiig has been filming commercials for Target.

Wiig is playing Peg, the Target cashier character she memorably created for “Saturday Night Live.” Only this time, she’ll sort of be Peg for real, plugging products in a comic way.

Wiig and a crew apparently took over a Target store recently to do an overnight shoot. But someone spotted them. What a hoot this could be! I might even go into Target just because of her.

Great idea from whatever ad agency is responsible. And I am waiting for a Kristen Wiig series! Or at least another comedy film, soon.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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