Tuesday, May 26, 2026

Robert Kennedy’s Family Immediately Repudiates His Nostalgia Tinged Ad Exploiting JFK, Kennedys of Yore

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Robert Kennedy Jr’s family hit the roof when they saw his Super Bowl commercial tonight. It was made to mimic a JFK ad from 1960, exploiting the family’s name and reputation.

Bobby Shriver immediately Tweeted:

“My cousin’s Super Bowl ad used our uncle’s faces- and my Mother’s. She would be appalled by his deadly health care views. Respect for science, vaccines, & health care equity were in her DNA. She strongly supported my health care work at @ONECampaign & @RED which he opposes.”

What Kennedy did was a disgraceful grab to ignite nostalgia for his father and uncle. It was tacky. Shriver — defending his mother. Eunice — did the right thing. The whole thing backfired.

Kennedy, a conspiracy theorist, is embarrassing his family and his assassinated uncle and father. It’s like he’s killing them all over again. He is, in a word, a tool.

PS If Bobby Shriver was mad, imagine his sister, Maria, and his cousin, Caroline. The latter must be livid. She publicly denounced RFK Jr. Almost his entire family has disowned him politically. He’s achieving nothing at all.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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