Taylor Swift is a mistress of manipulation, that’s for sure.
She can play her fans like a fiddle, Stradivarius style.
For weeks AMC Theaters insisted there would be no previews of Swift’s “Eras Tour” movie. They said the concert film would open on Friday only. I can show you the emails.
Then, suddenly, around 7pm Wednesday night. AMC announced the movie would start playing on Thursday night.
The Eras Tour film will launch tonight at 6pm on the east coast, everywhere in the country, and with multiple showings. This was not spur of the moment. This was a decision already known but held til now.
This is like Swift saying a piece of merchandise is only available for 48 hours. This is a concoction of the Swift marketing team to get the teenage girls frenzy buying up more and more crap.
But this whole approach may backfire for AMC and Swift. Since the fans already bought seats from Friday going forward, the Thursday tickets so far are not selling very well. I see mostly empty theaters Thursday at 6 and 7pm. Thursday preview numbers may come in lower than hoped for.
PS Swift turned up at her “premiere” in LA Wednesday night, spoke to the audience in the theater but didn’t take press questions and said nothing about the massive violence against women and children in Israel. She dare not for fear of push back from fringe wokesters.
