TMZ says Kanye West is working on a new album to get himself back to the “old Kanye.”
He should just stop now. No regular record company will work with him. If Universal in any way dared to, they’d have a huge problem on their hands.
Kanye lost his career over the last couple of years for making raging antisemitic statements, then defending them and refusing to apologize for them. If he thinks some sort of apology will pave the way for album sales, he is dead wrong.
West — that’s his name, forget this Ye stuff — has no contrition. I no longer care if he’s bipolar or on a spectrum. He has joined the Mel Gibson club of pariahs. There’s a reason Adidas ate millions of dollars in inventory. He is simply not coming back.
It’s not like prior to the implosion of his career West was selling many CDs either. His “Donda” album has sold a mere 215,000 copies over the last two years. That’s sales. With streaming, the number is 1.8 million. That’s not enough to pay for his way of life. West hasn’t had a real hit in more than a decade. His “hits,” such as they were, were samples of other people’s music. He doesn’t write music. He buys beats. He got away with it for a long time. But the party is over.
