Taylor Swift is releasing her inevitable Eras Tour movie in October. Total run time is a whopping two hours, forty five minutes. AMC the theater chain is distributing the movie itself, bypassing studios. AMC is in brutal financial shape. This seems like a Hail Mary pass to save themselves.
With the film, directed by Sam Wrench, comes a slew of merchandise, of course.
The real story about Taylor Swift is her marketing. It’s impeccable. Every single move is thought out to the nth degree. The design element, the amount of t shirts and jewelry and LPs and CDs and so on.
The “Eras” movie will coincide with the release of yet another re-recorded album, this one “1989,” following a series of albums which Swift reclaimed from her original records. And you know, there has to be a new album looming in there as well.
The Eras tour has generated hundreds of millions of dollars selling out stadiums and arenas everywhere. Swift has also sold around 10 million albums this year because of the tour and the marketing.
PS A live album is sure to follow, or to accompany the film which I guess will be thrown into the Oscar documentary mix as well. A cereal should be next, and then a Swift Oreo!
