Tonight is two weeks since the Barbenheimer marketing Goliath began.
After 14 days, both movies will hit landmark numbers today.
“Barbie” will cross the $400 mark today, which isn’t surprising considering the Mattel involvement. More shockingly, the serious three hour epic “Oppenheimer” crosses $200 million. And these are just the US numbers. Abroad, both movies are massive hits.
The loser at the box office is “Mission Impossible Dead Reckoning.” The 7th installment in the series should have been as big as “Oppenheimer.” Instead, it’s running $30 million behind “Mission Impossible Fallout.”
Although “Dead Reckoning” has amassed almost $700 million worldwide, almost all of it is from international box office. And of that, nearly all the foreign box office came from China — about $350 million so far.
