People went to theaters last night in droves.
They saw “Mission Impossible Dead Reckoning” in previews. The Total was $7 million, the top of the estimate for 3,300 theaters.
The latest Tom Cruise extravaganza bulks up to 4,000 theaters today on its first official day of release.
Friday’s numbers will include all these previews, so the number should be robust. But “Dead Reckoning” could have $27 million banked before then.
Paramount has spent a zillion bucks flying this whole group — 25 or more people at any given time — first class around the world to launch “Dead Reckoning.” It looks like the plan will pay off.
This is the film theaters needed after a desultory run with “The Flash” and “Indiana Jones.” It also paves the way for “Barbie” and “Oppenheimer,” which are right behind it.
