Friday, June 26, 2026

Ed Sheeran Is Selling Out His Tour, But His “Subtract” Sold Out Just 250K Copies–One Tenth of His Last Album

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Ed Sheeran’s had a weird spring in America, that’s for sure.

First there was his copyright infringement trial. He won the case, but it seems like the whole saga left a bad taste.

From the trial he went to judge “American Idol” in place of Lionel Richie, who was playing at King Charles’s coronation. How weird was that? Sheeran is British, Richie is American.

On May 5th, as he was also launching a US tour, Sheeran released a new album, called “-“. Or “Subtract.” A couple of singles came with it. Ed’s last album, released in 2021, sold 2.5 million copies. The tour was selling well. So you’d think “Subtract,” the latest in a series of math albums, would do well.

Alas, “Subtract” is now dead, after just seven weeks. Total sales according to Luminate: 252,000 albums. It’s like it never happened.

After one big week, “Subtract” just disappeared. Like the Jonas Brothers new album, it just vanished. What happened? Was it so bad no one wanted it? And if so, why did Sheeran sell out Giants Stadium? Why is he playing two nights at Gillette Stadium in Foxborough, Mass? Why didn’t these fans who bought tickets also pick up the album?

It’s a headscratcher.

PS Sheeran tickets are pretty cheap. On Ticketmaster you can buy good tickets anywhere for about 100 bucks. Much different than Taylor Swift, Bruce Springsteen, or Beyonce. It’s kind of refreshing.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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