Dead on arrival: Eight days ago, Celine Dion released a new song called “Love Again.” She hasn’t had a record out in a long time, and in the interim she’s announced she has a serious illness that prevents her from performing live.
But the single flopped upon release. Dion, who’s had dozens of hits and is known around the world, didn’t promote it and no one else did, either. “Love Again” made a brief appearance on the iTunes charts and then vanished into thin air.
The track comes from a movie of the same name opening May 5th starring Sam Heughan and Priyanka Chopra Jonas. Celine plays herself in the movie, which is being heavily advertised. Along with “Love Again,” there are four other new Celine Dion recordings on the soundtrack.
But so far, the sound of crickets is louder than the famous song belter. Total sales including streaming equivalent for the first six days came to just 229 copies, according to Luminate.
The movie, meantime, sounds like it’s right out of Hallmark or Lifetime. Heughan is a “journalist” who interviews Celine and asks her to help him meet Priyanka, the woman of his dreams. It sounds…familiar. And banal. It should wind up a streaming service pretty fast.
