People are very curious why Snoop Dogg has sold out to Donald Trump.
The reason is simple: money.
Snoop’s latest album, “Missionary,” has been a total financial disaster. Released on December 13, 2024, “Missionary” has sold a total of 76,531 copies including streaming.
Actual downloads and physical sales: 37,207.
In a celebrity the size of Snoop Dogg, that equals nothing in revenue. The album likely lost a lot of money. It was never played on the radio and has disappeared entirely.
Most of Snoop’s relevance at this point comes from his association with home goods queen Martha Stewart. He was also a hit on the summer Olympics. But musically — if you can call it music — he’s nowhere.
Ditto for Nelly, who hasn’t had a real hit in 20 years. In 2016 it was reported that he owed the IRS $2.4 million.
And rapper Rick Ross? His Wikipedia page is like a rap sheet — the police kind. He hasn’t had a hit in many moons.
Trump is really good at finding people who are desperate, heydays long over, and roping them in. Fans of Gavin DeGraw are upset that he’s playing for Trump this weekend. But DeGraw’s big hits came over 20 years ago. He’s lucky anyone wants him. He’s also always been a right wing conservative good ol’ boy from upstate New York, so none of this is surprising.
The number of people — from billionaire oligarchs to bottom feeders — whom Trump has co-opted is astonishing. Everyone has a price, and we’re finding out what it is. And who knows? Maybe Trump thinks he can get to Martha through Snoop. I wouldn’t bet on it.
