Saturday, June 27, 2026

Taylor Swift Wins 10 Billboard Music Awards, Sends Video Acceptance Speech Like Everyone Else

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Why even bother showing up at some of these awards shows?

Last night Taylor Swift won 10 Billboard Music Awards. “Won” is a flexible term, but anyway…

Taylor sent in a video acceptance speech but so did everyone else. Everything on the show was canned. The audience was cast so it looked like there people spontaneously enjoying themselves.

This is the new world for at least the B list awards shows where the winners are not only known in advance but arranged for by record companies, managers, and publicists. I like the idea that all pretense is gone, and these are just assembled commercials. It’s very Trump era cynicism.

Swift, meantime, somehow sold another 200,000 copies of her “Tortured Poets Department” album this week. It’s heading toward 7 million total. SoundScan is now accepting QR sales report from Mars.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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