Wednesday, July 1, 2026

Trump Movie “The Apprentice” DOA with Almost No Audience After So Much Publicity

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The Trump movie everyone feared has turned out to be…nothing.

“The Apprentice” made $585,000 on its opening including $150,000 in previews.

The movie starring Sebastian Stan and Jeremy Strong is a total write off, a non starter, after so much publicity.

What happened?

It may be that no one on either side of politics has any interest in seeing a young Donald Trump being groomed as a monster by Roy Cohn, after all.

Republicans weren’t going to go anyway. And Democrats know the story already including the accusation from Ivana Trump that her husband raped her.

“The Apprentice” has top actors and writing. But you can’t make people pay money to see this story.

It’s a shock because “The Apprentice” was meant to be incendiary, and cause trouble in the election.

Briarcliff Entertainment has to now put it on streaming immediately, they have no choice. “The Apprentice” is a box office catastrophe.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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