Thursday, July 23, 2026

Marvel Mania as “Deadpool and Wolverine” Has Shattering $96 Mil Opening Including Previews

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“Deadpool and Wolverine” had a record shattering $96 million opening day including $38.5 million from Thursday previews.

The Marvel release is on track for a $200 million weekend, eclipsing everything this year and most of the last few years.

It’s the biggest R rated movie release of all time.

With international sales, the total is already $211 million.

Right now, “D&W” could land on the all time opening weekends list at around number 6 or 7.

The first two “Deadpool” movies sit at 43 and 47 on that list. The “X Men Wolverine” movie and “Logan” are down around number 88.

Of course, who knows how much money “D&W” cost? The marketing alone could be $100 million. It’s absolutely impossible to measure how much we’ve seen Ryan Reynolds and Hugh Jackman on social media in the last month. Or much regular media they’ve appeared on. It’s astronomical.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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