Monday, June 17, 2024

Box Office: Will Smith Slap Happy with $15 Mil Friday, $21 Mil Opening for “Bad Boys”


Will Smith’s around the world tour paid off last night at the box office.

“Bad Boys: Ride or Die” earned around $15 million on Friday. Adding previews its total opening day comes to $21.6 million.

The buddy comedy with Martin Lawrence could take in $50 million for the weekend. That would be huge considering “Ride or Die” revives a 20 year old franchise.

It would also be a great success for Smith, who’s been persona non grata for two years after slapping Chris Rock on stage, live, at the 2022 Oscars.

There’s obviously a big “walk up” audience for this movie because advance sales don’t indicate large showings in theaters.

Reviews for “Ride or Die” are soft, at just 64% on Rotten Tomatoes. But audiences like it a lot, giving the comedy a 97%. That second number is an indicator that “Ride or Die” is looking at a hot weekend.

Will it have legs? That remains to be seen. Let’s get through this weekend first.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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