Friday, June 21, 2024

Will Smith Slapped with $5.8 Million Reality After Two Nights of Previews: Halcyon Days Over


Will Smith has been slapped with reality.

His “Bad Boys Ride or Die” made $5.8 million on Thursday including dozens of Wednesday showings across the country.

Even though audience members posted a 98% on Rotten Tomatoes, the referendum is unclear. If “Bad Boys Ride or Die” picks up $10 million a night this weekend, that will put it at $35 million. That’s not enough.

The figure is certainly not like those of Smith’s hit movies from halcyon days, like “Independence Day” or the other Bad Boys movies. Those days are over.

Nevertheless, Sony will push headlines saying “Ride or Die” is number 1 this weekend, because it will be. It has no competition.

Just for comparison, the last “Bad Boys” movie, in 2003, made $16.8 million on its opening day. That would be $28.6 million with inflation.

In “Ride or Die,” Smith sends up his famous Oscar slap by slapping buddy Martin Lawrence several times, and laughing. I doubt the Motion Picture Academy will enjoy the joke. Too soon? Yes.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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