Friday, June 21, 2024

Will Smith’s New “Bad Boys” Opens Tonight: Mediocre Reviews and Very Slow Ticket Sales


Will Smith’s new “Bad Boys: Ride or Die” opens tonight, playing just a 7pm show in most theaters.

Real screenings on a regular schedule begin tomorrow.

So far, tonight’s 7pm shows have healthy sales. But starting tomorrow, the seat maps at theaters for the Sony Pictures release are generally open.

Most theaters have five or six seats sold, and the rest available in standard and IMAX forms.

Reviews for “Ride or Die” on Rotten Tomatoes are a mediocre 68%. It’s not rotten, but not exactly fresh. Most reviewers agree this is a stale idea, but it’s nice seeing Smith and Martin Lawrence at least for a few minutes.

Smith has mostly been kept away from doing anything but controlled big crowd appearances, answering no questions about his infamous 2022 Oscars debacle when he slapped Chris Rock violently on stage in front of millions of international viewers. People magazine, which couldn’t get an interview, shilled for Smith and ran an anonymous source’s quote that the person who did the slapping “wasn’t him.”

It sure looked like him.

Theater owners don’t care. They want a big weekend for “Ride or Die.” It’s unclear how that will turn out.

A couple of Chicago theaters:

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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