Bennifer 2.0 may be winding up.
All signs point to the end of Jennifer Lopez and Ben Affleck’s marriage, their second go round. Even People magazine is saying that the couple hasn’t been photographed together in 47 days.
Indeed, Lopez went to the Met Ball by herself looking gaunt from sudden weight loss. Ben went to the Tom Brady Roast and bombed with his material.
But the real sign that this series has been cancelled comes from Lopez’s failed album and long form video celebrating the reunion. The record, “This is Me…Now,” was a sales disaster. Totals were 4,595 in hard numbers, but with streaming 121,124 (which seems inflated). The album dropped off the charts immediately.
The video, called “The Greatest Romance Ever Told,” was on AmazonPrime so no one has any idea about its numbers. But the trailer got 585,000 views on YouTube, which wasn’t much.
Lopez sank $20 million into the project and lost it all. She also got no love from reviewers. Stinks, right?
Nothing will separate a celebrity couple faster than mutual failure. It’s a tried and true story. Lopez’s mistake was turning her Affleck Renaissance into a public forum.
Instead of learning from her many past mistakes, she plowed forward into magazine covers and paparazzi around the clock. Dunkin Donuts commercials? Please. Is everything in her life fodder? Apparently so.
If it’s over, the crowd will move on. The couple will have to sell their $60 million mansion (so gross and disgusting) and make do in individual $30 million homes. Can this marriage be saved? Maybe by a reality show.
