Wednesday, June 12, 2024

Bennifer 2.0 May Be Ending Soon After JLo Lost $20 Million Advertising a Possibly Bad Romance


Bennifer 2.0 may be winding up.

All signs point to the end of Jennifer Lopez and Ben Affleck’s marriage, their second go round. Even People magazine is saying that the couple hasn’t been photographed together in 47 days.

Indeed, Lopez went to the Met Ball by herself looking gaunt from sudden weight loss. Ben went to the Tom Brady Roast and bombed with his material.

But the real sign that this series has been cancelled comes from Lopez’s failed album and long form video celebrating the reunion. The record, “This is Me…Now,” was a sales disaster. Totals were 4,595 in hard numbers, but with streaming 121,124 (which seems inflated). The album dropped off the charts immediately.

The video, called “The Greatest Romance Ever Told,” was on AmazonPrime so no one has any idea about its numbers. But the trailer got 585,000 views on YouTube, which wasn’t much.

Lopez sank $20 million into the project and lost it all. She also got no love from reviewers. Stinks, right?

Nothing will separate a celebrity couple faster than mutual failure. It’s a tried and true story. Lopez’s mistake was turning her Affleck Renaissance into a public forum.

Instead of learning from her many past mistakes, she plowed forward into magazine covers and paparazzi around the clock. Dunkin Donuts commercials? Please. Is everything in her life fodder? Apparently so.

If it’s over, the crowd will move on. The couple will have to sell their $60 million mansion (so gross and disgusting) and make do in individual $30 million homes. Can this marriage be saved? Maybe by a reality show.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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