Tuesday, May 21, 2024

Beyonce: Huge Opening Week for “Cowboy Carter” with 418,000 Copies But Will Lack of PR Kill it Off?

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As predicted, Beyonce had a big first week with her new album.

“Cowboy Carter” sold 418,000 copies total. Of those 170,000 were paid downloads. CDs aren’t even ready yet for sale.

Beyonce far exceeded the number 2 album by Future and Metro Boomin, which finished with 134,877.

But the power of “Cowboy Carter” is already diminishing. A new release by J. Cole has toppled Beyonce for the number 1 spot on the album chart at iTunes.

Beyonce has also lost her hold on the singles charts, with ceding the top 2 spots. Earlier this week, she had the top four of five.

What’s going on? Hubris, I think. Beyonce refuses to do interviews or even TV performances. She’s not supporting the album. If the whole thing collapses, it’s her own fault. She should be out there promoting this record!

It’s not like she doesn’t have a great publicist. But if you say no to everything, and refuse to play The Game, it’s going to backfire. And new releases are always coming!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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