Disney/Pixar released “Luca” to theaters this weekend. The audience was, let’s say, unimpressed.
Animated “Luca” was originally streamed in 2021 and not put in theaters. They thought this would help launch Disney Plus. Since streaming numbers are not available, no one knows what happened.
But we know what happened now. “Luca” made just $550,000. So much for that.
Disney/Pixar recently did the same thing with two other animated films. The results were just as bad. The great film, “Soul,” which won two Oscars, took in just under $1 million. “Turning Red” came in at $1.3 million. Both of those had already been available on Disney Plus for some time.
Lesson learned? Who knows?