Monday, July 22, 2024

Exclusive: Kristen Wiig Targets “SNL” Target Character, Peg, in New Commercials for Chain


I don’t know why this took so long but…

Sources from the west coast tell me EXCLUSIVELY that the great Kristen Wiig has been filming commercials for Target.

Wiig is playing Peg, the Target cashier character she memorably created for “Saturday Night Live.” Only this time, she’ll sort of be Peg for real, plugging products in a comic way.

Wiig and a crew apparently took over a Target store recently to do an overnight shoot. But someone spotted them. What a hoot this could be! I might even go into Target just because of her.

Great idea from whatever ad agency is responsible. And I am waiting for a Kristen Wiig series! Or at least another comedy film, soon.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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